I am constantly experimenting with new ways of running my holiday rental. It drives my partner crazy!
I nearly fell off my chair last year when I saw a whole lot of pink on my listing dashboard.
Pink is good, it means a converted booking. There were 9 converted bookings out of 15 enquiries – 60%. Over the following weeks, the number varied from 60% to 90% and one day for a short time it was 100%. It was averaging 80%.
I had been changing my standard script and timing.
I thought if I could get into my guest’s brainspace before anyone else, I would have an advantage. I also wanted to get a conversation going before anyone else.
I had stumbled onto a successful formula. When I thought about it, there were quite a few things that I was doing that my competitors weren’t doing.
There were about 6 things I was doing differently. The first one was to be talking to the enquirer within 5 minutes of their enquiry.
I also realised that if I was converting most of my enquiries I wasn’t wasting time on enquires that went nowhere. It was a better use of my time.
I like sharing solutions with other property owners.
So I’ve put what I’ve done into a free ebook – “How I converted 60% then 80% of enquiries to bookings”, free when you sign up to our newsletter.