A smart logo can give your guests the impression your vacation rental is a professional operation, not just some amateur rental. Well run professional operations can charge more.
Your logo can also be part of that all important first impression. Guests see your logo, hear the soft music playing, the welcome card, the welcome hamper and bottle of wine. It all sets the scene for an enjoyable stay. I often greet my guests soon after they arrive and they often melt, saying how wonderful the place is. The logo on the door and the logo on the welcome folder are just another few of those nice touches setting up those first impressions.
Getting your own logo is easy and can be fun, but first a word of warning on timing. A logo is a nice extra, but should only be explored after you have done all the hard work setting up and bedding in your operation. Early on it can be a distraction from the main game which should be about crafting a great experience for your guests and all that involves, from purchase, decoration, marketing and slick processes. Do the logo at the end, when everything is set up and running.
Getting a logo can be quick and easy.
Gone are the days of paying some fancy designer thousands for a logo. Thanks to the distributed world of the internet, you can tap into hundreds of thousands of designers around the globe, and it can be cheap and easy. You can select a designer from a site like Upwork, but 99designs.com is probably the easiest.
99designs – how it works
I used 99designs way back in 2012 after I had finished setting up my Sea Zen rental. The process is much the same now as it was then. You set up a brief and designers from all around the world will offer you designs in a competition. You pay a fixed fee for the design you like best. Timing is up to you, it can take a few days or a few weeks. I found the experience efficient and enjoyable.
The current base fee for a logo using 99designs is US$300 (A$400). You can pay more to provide more incentive to designers. [click to continue…]