Here are some of the tools I have used over the years to make the journey easier.
Gmail Don’t laugh, Gmail is a very powerful way to handle communication for a group of rental properties. Particularly when teamed up with Boomerang and SMSglobal. Within a few seconds, you can pull up all correspondence from a past enquiring guest.
Boomerang is Gmail extension that lets you set a reminder to check progress with an enquirer. For instance, you know the enquirer is checking with their partner if the dates and price are ok before they book. Around about lunch tomorrow is when they should have made a decision, you set a reminder, and voila, up comes the enquiry then for you to follow up. Helps keep clutter out of the inbox. There is also a version for MSOutlook, none for yahoo.
SMS global is an SMS provider. Teamed up with Gmail it is a killer application.
In Gmail, the owner sets up a filter to recognise the keywords associated with their property and alert SMSglobal. If there is an incoming email with the magic keywords in the subject, an SMS fires off in your mobile – Beep Beep! There is an enquirer on email right now, and you can be talking conversion in seconds.
WordPress. It is the world’s most popular free website platform, because it works! And it is user friendly. I use it for my websites.
Thesis. I use the Thesis ‘theme’ in WordPress. Works well.
Google Adwords. A very effective way of advertising your own website. Their Help is surprisingly good. Not for the faint hearted.
Your own FAQs. When ever you have a repeated guest question, put the answer on FAQs on your website and your Guest Welcome Pack.
Your own templates. You must have your own templates, neatly organised in folders at your fingertips. I use notepad so templates can be easily copied into any email without formatting. Also standard welcomes, progress payments, thank you’s, requests for reviews. If you do it, template it.
Mailing software. I use Mailchimp (free for small volumes). Aweber is also well regarded in the industry.
Irfanview. A simple free graphics program. I use it to to resize, crop, modify images in seconds. You can batch process scores of images at once.
Freemind Free, mind-mapping software. I use it for organising ideas, planning, brainstorming, recording key learning points from workshops and books.
Skype. Almost free. Handy for communicating when travelling in a foreign country using wifi, without a local SIM and without expensive roaming charges. Good for group discussions, a virtual phone number, and for sharing screens with a colleague in another place. My tech support guy and I solve problems on Skype together. The chat function live in a call is very powerful – ‘this is what I’m talking about, just click on this link.’
Domain Registrar. Where your domain names are kept. I use cheapdomans.com.au. Works well for .com and .com.au domains and many others. I used to use Godaddy for .com’s, but am changing because their labyrinth of upselling makes renewal a nightmare.
Web hosting. For your own website if you have one. Should provide hosting servers close to your target customers.
The Dummy Books. I’m a sucker for these books. They keep it simple and well organised. Useful for Adwords, SEO, WordPress and the like.
Google Local Business. You can claim your own free business listing. You can be listed free in the Google search results, and you appear for free on Google Maps.
Gurus I follow. Matt Landau. Heather Bayer.
Matt Landau and I hung out together in Panama City in late 2013. He is an amazing treasure trove of information for rental owners.
Christine Karpinski’s ‘How to Rent Vacation Properties by Owner’ book is useful for setting up a rental from scratch.
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